Group Brand

The Sojitz group bases its activities on a 'One-brand Strategy', embodied in a single group name and a single group symbol, in order for each group company to act in unison.

Rationale

Rationale

The name "双日(Sojitz)" is composed of two parts. The Japanese word "双(so)"means "pair" and is used here to symbolize the strong partnership among us, our customers, and our society. The Japanese word "日(jitz)" has the meaming of "Sun" and symbolizes our efforts to become a corporate group characterized by its dynamic energy and a source of great power. Together, "Sojitz" embodies the Group’s commitment and dedication to secure sustained growth in concert with our customers and to realize a bright and prosperous future.

Group Symbol

Group Symbol

The Sojitz Group has designated a new corporate Group symbol in line with its management vision. The new Group symbol is comprised of two parts—our symbol mark, a visual image, and our logotype, the new Group name. This Group symbol represents a visual expression of our underlying mission to stand at the forefront of global business development in partnership with our customers and to secure mutual growth with the global community.

Symbol mark

Global Arrows (Symbol mark)

The symbol mark is a dynamic image of two arrows soaring skyward, extending beyond the earth’s horizon. The design is also a pictogram of the Japanese character for the "so" in our name.

Sojitz Blue (Group color)

Group color

we have identified "Sojitz Blue" as the color for our symbol mark, which represents the trust we are working to garner from our customers and society and our global efforts to pursue business with speed and a spirit of innovation.

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