Sojitz Corporation



'Hassojitz'—a cross between the Japanese word for idea (hasso) and Sojitz. Sojitz is a company that turns ideas into reality, creating new businesses with the power of ideas and changing the world in the process. What will our next idea look like? Sojitz is turning ideas into reality.

Sojitz’s "Hassojitz" ad campaign shows how Sojitz is a company that creates new value from new ways of thinking and transforms new ideas into business.

TV Commercials

Hassojitz: Railway Business in North America

This video demonstrates how Sojitz is using rail transport to support daily life in North America through its rolling stock Maintenance, Repair, and Overhaul (MRO) business.

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Hassojitz: Food Retail Business in Vietnam

This video illustrates Sojitz’s new and improved approach to food distribution in Vietnam through innovations in the food retail business.

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Project File

Vietnam Retail Foods Project

A short movie demonstrating the efforts of Sojitz headquarters staff and local staff as they work together to diversify and enrich the food culture of Vietnam.


Hassojitz (Sojitz + Ideas) Contest!

Held in the fall of 2019, this contest sought to create new public advertisements from innovative ideas submitted by employees from throughout Sojitz Group. Here are some of the unique, forward-thinking ideas that our employees contributed!

Contest details

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