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Strategies
During the remaining one year of Shine 2011, the division will shift the focus of its business from the domestic market to growing overseas markets. At the same time, we are changing from a trading business model to investing in businesses that add value by making, growing, processing and then selling. In the shift overseas, we have stationed more than 10 additional employees in China, Brazil, India, Vietnam, Cambodia, the Middle East and Africa in order to strengthen our overseas information network. In Brazil, which will host the FIFA World Cup and the Olympics, we will aggressively move into the high-potential retail business and work to secure agricultural resources. We recognize many business opportunities in the fertile fields of Cambodia and the retail markets of India and Vietnam, and will expand existing businesses while developing new ones. Sojitz has long been involved in the fertilizer business in Southeast Asia, where it has built a high market share as well as a strong position. Going forward, we will move to upstream businesses to secure fertilizer raw materials, which we will deploy in developing agribusinesses in Southeast Asia. In this way, we will build an integrated value chain from raw materials to production and sales, with a view to nurturing businesses over the medium-to-long term.
We will concentrate on Vietnam and China. Sojitz has unique, well-established strengths in Vietnam, and this division alone has 15 employees stationed there. We use the strengths and experience of each unit respectively to develop businesses with the goal of securing market share and expanding further to enhance our position. Going forward, the division will differentiate itself from competitors by expanding outward from Vietnam into businesses in other Southeast Asian countries.
In China, we are working with leading local partners to develop agricultural and food businesses, with an eye on sales of grain and feed material in Asia and marine products in Europe and the Americas. We will also focus on the retail market, which has potential for growth, and conduct a variety of business investment schemes by bringing together our knowledge and experience.
People are the most important resource for sustained growth in all businesses. Through their work, we will foster people who have a strong sense of ownership in their jobs and who can succeed in any business in any country. All division employees share our growth strategy as they develop businesses that support food, clothing, and housing needs around the world.
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