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The Sojitz Group helps build a more prosperous society through global-scale business development with integrity as its top priority.
The Sojitz Group practices corporate management and corporate activities under the framework below, in which the Sojitz Group Statement plays a central part.
The Sojitz brand strategy employs a single brand name and a single brand symbol to unite every Group member company in both form and action.
The Sojitz Group Brand
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In order to express in simple terms the Company's intentions and posture toward society, the Sojitz Group had also formulated its Group Slogan with the aim of improving communication with society. This slogan is a proclamation of the determination of all members of the Sojitz Group to think with an unprecedented freedom of imagination, offer new proposals to customers, and create new value in society.
The position the Sojitz Group seeks to achieve
- To establish a multi-faceted business, which has both top-tier competitiveness and strong earning power in specific industries and markets, by continuously pursuing profitability and growth in core business areas
- To nurture an innovative trading company, by actively responding to environmental changes and market globalization, and continuously developing new business fields through entrepreneurship
- To build a function-oriented trading company, by fully grasping and anticipating various client needs and providing sophisticated, tailor-made services as a client's business partner
- To become a flexible company, open to new ideas, where each employee can pursue challenges and explore opportunities to realize his or her own personal goals and ambitions
The promises the Sojitz Group makes to its customers
The Sojitz three S's will engender the trust of our clients and differentiate Sojitz as a functional trading company that responds appropriately to our clients' needs.
- Sincerity
- Working with sincerity in concert with our clients on-site to address and anticipate needs
- Solution
- Using our trading company functions to provide high-quality total system solutions
- Success
- Generating successful results and satisfaction for our clients
The process of building trust and good faith will ensure our continued growth. These words define the basic underlying concepts of Sojitz's business.
Guidelines for personal conducts of Sojitz Group employees
- The client's success comes first
- Every facet of our business activities should begin with "How will this ensure success for the client?" Building success for our clients will ensure our continued growth.
- Integrity at all times
- Our enthusiasm and integrity builds our clients' trust. Our business will grow as we build on this trust.
- Look beyond the present
- Work with sincerity in concert with the client on-site. Get sufficiently involved to recognize potential needs and market trends. This is the basis of the value that Sojitz offers to ensure our clients' success.
- Do not be bound by tradition
- High-quality solutions are derived from new ideas and methods. Innovative solutions are the driving force which sets Sojitz apart.
- Always recognize the risks
- Anticipate, measure and manage all business risks that inevitably impact on Sojitz's ability to pursue challenges.




